As the influence of K-content and K-food spreads across ASEAN, many Korean Wave entrepreneurs are turning their attention to Bangkok, Thailand. Why Bangkok?

First, Bangkok is Thailand’s population center and a hub of economic and cultural activity. The metropolitan area has a population of about 10 million, and the city welcomes more than 20 million tourists a year. These factors make it an ideal test market and a base for expansion.

Second, Thai consumers are quick to embrace trends and highly receptive to foreign cultures, increasing the chances that Korean Wave brands can gain a foothold.

Third, Bangkok serves as a launchpad for entering neighboring Southeast Asian markets. Many Japanese brands and U.S. franchises, for example, have expanded to Vietnam, Malaysia and other countries via Bangkok.

The “Bangkok Korean Wave Startup Tour” was designed with these opportunities in mind. It helps aspiring entrepreneurs assess Bangkok’s opportunities and risks firsthand before making business decisions.

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