Launch a Business in the U.S. with a K-Brand! New York Hallyu Startup Tour Also Offers Franchise Opportunities
Start a U.S. Business with a Hallyu Franchise—No Business Idea Needed!
The “New York Hallyu Startup Tour,” departing in September 2025, is officially accepting applications. The program offers aspiring entrepreneurs a practical opportunity to launch a business in the U.S. It has drawn particular attention because the organizers provide franchise concepts based on Korean Wave brands, including K-food, K-cafés, and K-beauty.
The six-day itinerary focuses on key New York commercial districts, including Manhattan, Queens, and Flushing. It includes briefings on immigration visas, a key part of starting a business in the U.S., tax and legal consultations, visits to Korean-owned businesses for sale, and networking with experts. Even participants without a business idea of their own can choose a K-brand franchise concept proposed by the organizers and receive hands-on startup consulting, making this an accessible way to get started.
Rather than just offering site visits, the tour includes visits to small businesses available for immediate launch in New York and practical IR simulations, giving participants a realistic, hands-on experience. In particular, it offers the chance to operate popular Hallyu brands in the U.S. that participants may have experienced only in Korea. Beginners with no prior business experience are welcome.
Applications can be submitted by email to eastorion@naver.com. Spots are limited and will be filled on a first-come, first-served basis.
The tour is expected to be a practical stepping stone for anyone dreaming of starting a business in New York.
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