As the popularity of K-content spreads around the world, a new trend—“Hallyu entrepreneurship”—is taking shape in New York City. The New York Hallyu Startup Tour, launching in September 2025, is a hands-on program designed to make starting a business in the U.S. a reality. It offers participants startup ideas or tailored opportunities to plan their entry into the U.S. market with their own brands.
The tour’s focus is on taking action. Participants will visit promising properties in Manhattan, Flushing, and Queens, and receive one-on-one advice from experts in immigration, visas, tax, and law related to starting a business in the U.S. The program also includes networking with local distributors and franchise experts, setting it apart from ordinary sightseeing tours as a practical, business-focused startup tour.
Even participants without a Hallyu brand idea can receive franchise concepts from the organizers in K-food, K-cafes, and K-beauty and immediately develop a startup strategy. Because these concepts are based on brands already proven in Korea, participants can reduce risk and enter the market more quickly.
To apply, email eastorion@naver.com. Applications will be accepted on a first-come, first-served basis. Beyond Hallyu content, this is a chance to take your own brand to the global market.
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