Kreat Ventures invests an additional 2 billion won in MyB operator

Creit Ventures has invested KRW 2 billion in follow-on funding in Oneself World, which operates MyB, a hyper-personalized digital marketing platform. The bridge round follows a pre-Series A investment in March. Creit Ventures cited Oneself World’s *proprietary technology and potential for global expansion.

Oneself World holds a domestic patent for next-generation, user-centric ad identification technology and has also filed a U.S. patent application. Applied to its rewards app MyB, the technology boosts the reliability of advertising data and maximizes campaign effectiveness through advanced targeting.

MyB surpassed 1 million cumulative users within a year of launch and has demonstrated its performance by recording average revenue per user (ARPU) more than four times the industry average. In the third quarter of this year, the company plans to launch MyB Adchain, a next-generation rewarded ad network combining an AI recommendation system with blockchain-based data verification technology. The platform is expected to significantly improve advertising efficiency and transparency.

Oneself World CEO Cho Chang-hyun said, "An innovative advertising platform that combines AI and data reliability technology could become a new standard for the global mobile ecosystem." He added that the investment would help the company **accelerate its global expansion and broaden its business model**.

Creit Ventures CEO Song Jae-joon said, "Oneself World is showcasing new possibilities for the adtech industry by leveraging AI and blockchain technology," adding, "We look forward to seeing it grow into a global adtech unicorn." Creit Ventures manages seven funds and has KRW 264.4 billion in assets under management (AUM).