Cupist, which operates the dating app Glam, announced on the 25th that it had formed a strategic partnership with Thingsflow, the operator of Hellobot.
Glam is a dating app with more than 90,000 daily visitors. Hellobot is a chatbot service with over 2 million cumulative downloads that offers relationship advice, psychological assessments and analysis, and horoscopes in a conversational format. Zigzag is Korea’s leading fashion app, bringing together more than 3,700 women’s fashion stores.
Through the partnership, Hellobot will offer content suited to its core audience of people in their 20s and 30s, while Glam will use its chatbot to spark users’ interest and guide them to the service. Glam and Zigzag also plan to engage Gen Z customers, a key consumer group, through content partnerships and release popular content as a series.
Cupist created the “Love Doctor GLAM” chatbot in collaboration with Hellobot. The diagnostic chatbot asks users several questions and identifies their dating style based on their answers.
Glam, which has more than 160,000 subscribers, launched the Look & Me series through its partnership with Zigzag.
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