Plateer launches Groobee Season 2, an AI personalization solution

E-commerce technology company Plateer announced on the 1st the launch of Groobee Season 2, an AI-powered personalization marketing technology solution designed to help businesses stand out and compete by implementing personalization in their e-commerce operations.

Groobee Season 2 is an AI-powered personalization marketing technology solution designed to deliver distinctive, personalized customer experiences to e-commerce shoppers.

“AI plays a crucial role in making personalization solutions successful,” said Lee Bong-kyo, director of Plateer’s Groobee business division. “Over the past three years, we have provided onsite personalized marketing services, collected more than 4 billion e-commerce customer behavior data points, and developed AI models—including personalized recommendations—based on that data.”

Groobee Season 2 offers targeting based on 56 combinable customer-segmentation variables, personalized product recommendations powered by 21 algorithms—the most available in Korea—and automatic AI campaign optimization that can minimize losses with 99% probability.

Groobee Season 2 is Plateer’s first update to its AI-powered personalization marketing technology solution. The company plans to roll out additional AI-based personalization targeting and messaging features throughout the year.

To mark the launch, Plateer will hold a quiz for marketers on June 3, with prizes up for grabs. On June 8, it plans to distribute a free white paper covering the latest trends in AI-powered personalized product recommendations and explaining recommendation methods (algorithms). The company is also planning to recruit participants for “Groobee Partners,” a program offering an early opportunity to try Groobee Season 2 and evaluate its results.

Launched in 2016, Groobee was Korea’s first onsite personalized marketing solution. It has been deployed on shopping sites of companies ranging from major retailers such as Lotte Home Shopping, elLotte and FILA to businesses of various sizes and across sectors, including AKBeauty (Aekyung Industrial), Find Kapoor, APR and Blank Corporation. The solution helps increase customer engagement and conversion rates.

Plateer: http://plateer.com/