Socialbin officially launches Hotte, a review-based influencer commerce platform

Social Bean Inc. announced on the 31st that it is officially launching Hott, a review-based influencer commerce platform.

Hott is a commerce platform that sells products through influencers’ firsthand content. After launching its beta service in June last year, the company spent more than a year refining the platform. During that period, cumulative deal volume reached 100,000, while monthly visitors climbed from around 100,000 at the end of last year to more than 600,000 last month. Building on its successful beta launch, Social Bean is now rolling out a significantly improved version of Hott.

Hott is a C2M (Customer to Manufacturer) platform that connects consumers and producers directly, eliminating intermediaries from the sales process.

It selects products for its platform based on reviews and the consumer perspective, and can also develop products that directly reflect consumer needs. By shortening the distribution chain, it can offer products at reasonable prices.

Hott is built around authentic reviews from influencers who have personally tried the products. Products’ strengths are clearly presented without separate marketing fees, helping drive high conversion rates. As sales grow, so does potential buyers’ consumption of and search interest in content about the products, naturally building brand awareness.

Hott plans to lead the fast-growing influencer commerce market with a more advanced service. It has updated its UI/UX to reflect the latest trends and upgraded the platform to support stable operations as it grows rapidly.

AI-powered personalized services for influencers also make selling easier. Using a matching algorithm, the service recommends products that influencers are best suited to sell. Manufacturers can showcase their products to the people most likely to sell them successfully, while influencers can easily find products with greater earning potential.

Hott also offers Hott Link, a service optimized for selling, to make it easier for influencers to sell products. Hott Link is a multi-link service that helps users sell a variety of products more easily on social media. Anyone who wants to sell products through social media can use it, even if they are not a “Hottist,” one of Hott’s selected influencers.

Jung Dae-joong, head of Hott’s platform division, said, “Social Bean began in manufacturing, and Hott was created as we considered sales from a manufacturer’s perspective. Drawing on our manufacturing capabilities, we will select quality products and transform the ecosystem with a commerce platform where consumers can shop with confidence.”