Heymoon period-tracking app tops Apple App Store health charts

Feminine healthcare company Happy Moonday announced that its period-tracking app Heymoon ranked No. 1 in the Health & Fitness category on Apple’s App Store.

Heymoon reached No. 1 in the Health category just four days after launching on the 17th and has continued to rank near the top. More than 20,000 users signed up during its first week, about 80% of them women in their 20s.

Heymoon is an app for managing menstrual health in one place. Centered on menstruation, it asks users relevant questions about women’s health at the right time and helps them better understand their bodies as they record their answers. The app also tailors its initial settings to each user’s menstrual history and symptoms, entered at sign-up.

Users have shared positive reactions in online communities and on social media, including: “I’ve tried so many period-tracking apps, and I’m glad I’ve finally found one to stick with”; “The initial setup questions that appear as soon as you install the app show a different, deeper approach to menstruation”; and “You can tell a lot of care went into making this.”

Lee Hye-in, Heymoon’s project manager, said, “We’ve been surprised by how actively customers have shared feedback on period-tracking apps. It shows just how much this field needed a thoughtful, differentiated service. We’ll carefully consider the feedback and add features that meet Heymoon’s standards so we can provide a more structured, comprehensive service.”

Happy Moonday is a feminine healthcare brand that makes organic sanitary pads and tampons and offers a subscription service. It sends users a reminder three days before their period and delivers menstrual products in their chosen assortment at no extra shipping cost. Since its founding in 2017, Happy Moonday has served more than 60,000 customers through their menstrual cycles.