SuperTone secures 4 billion won investment from Big Hit Entertainment

Supertone, an AI audio technology company, announced on the 25th that it had secured an investment of KRW 4 billion from Big Hit Entertainment.

Supertone is a market leader, building on world-class AI-powered singing and speech synthesis technology and real-time voice enhancement technology.

Supertone has drawn praise for using innovative technology to deeply move audiences through programs including “AI Music Project: Reboot,” produced in collaboration with CJ ENM, and “AI vs. Human,” produced with SBS. It has also been praised for offering examples that help people consider a future in which AI and humans coexist.

“We look forward to the synergies that Big Hit, with its strong IP, and Supertone, with its technological expertise, can create together,” said Park Ji-won, CEO of Big Hit HQ. “Through close collaboration between the two companies, we will go beyond simply combining IP and technology and work to create digital content that brings comfort and inspiration to fans.”

“We are delighted to partner with Big Hit Entertainment, a leader in the global entertainment market,” said Lee Kyo-gu, CEO of Supertone. “Building on our collaboration with Big Hit, we will accelerate the global expansion of Supertone’s AI technology and establish a foothold for Korean companies to maintain a technological edge in the global digital content production market.”

Supertone plans to use the investment to further advance its technology and accelerate the production of media content that can bring happiness to more people.