Last-mile delivery robot platform Neubility announced on the 26th that it had signed a memorandum of understanding with convenience store chain 7-Eleven to introduce and commercialize autonomous robot delivery services.
The agreement was signed that morning at 7-Eleven’s headquarters, with key executives from both companies in attendance, including Neubility CEO Lee Sang-min and 7-Eleven CEO Choi Kyung-ho.
Under the agreement, Neubility and 7-Eleven plan to begin pilot operations in the fourth quarter, with commercialization in mind, for short-distance deliveries using Neubility’s outdoor autonomous delivery robot, Neubi. The service will initially focus on residential neighborhoods in the Seoul metropolitan area.
Neubility’s Neubi delivery robot features a camera-based autonomous driving system, combining strong performance in urban environments with competitive pricing. Neubility’s multicamera system costs just one-tenth as much to develop as LiDAR-based autonomous driving solutions. The company prioritized price competitiveness from the outset, believing that reducing costs for small business owners is essential to robot delivery services.
Another key strength is the robot’s ability to perform delivery missions reliably in dense urban areas and in rain or snow. In cities such as Seoul’s Gangnam district, tall buildings can disrupt conventional GPS-based autonomous driving systems, while streets are often crowded with pedestrians and cyclists. Neubi combines its multicamera system with a range of other sensor technologies to accurately determine its location, detect obstacles, and avoid them, even in urban settings.
“Neubility is one of the most advanced domestic startups in delivery robot technology, making it the ideal partner for this new digital transformation project,” said 7-Eleven CEO Choi Kyung-ho. “We will build a reliable next-generation convenience store delivery model, and the two companies will work more closely on innovations that improve franchisees’ operating convenience and profitability.”
“Our collaboration with 7-Eleven is the first last-mile robot delivery initiative in Korea’s retail industry, and we expect it to catalyze the commercialization of robot delivery services,” said Neubility CEO Lee Sang-min. “We will continue to develop a range of partnerships so that customers encounter Neubi delivery robots more often in their daily lives.”
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