Zigzag surpasses 1 trillion won in 2021 transaction volume

Kakao Style, which operates the style commerce platform Zigzag, said on the 3rd that it surpassed KRW 1 trillion in transaction volume in 2021, becoming the first women’s fashion platform to reach that annual milestone.

From January through December 2021, Zigzag’s transaction volume rose more than 30% year over year, reaching KRW 1 trillion for the first time since the service launched.

Launched in June 2015, Zigzag is a mobile service that brings together women’s online shopping malls selling Dongdaemun-based clothing. It offers features such as shopping mall favorites and AI-powered personalized product recommendations. Since launch, it has recorded more than KRW 3 trillion in cumulative transaction volume and 35 million cumulative downloads, with more than 6,500 stores on the platform.

In March 2021, Zigzag launched its brand section, expanding its selection to include fashion labels such as designer and streetwear brands and broadening its product range. More than 1,000 brands are now available in the section. In June, it introduced Jikjin Delivery, a logistics service that delivers orders the next day when purchased before midnight. The service eases the burden on sellers of building warehouses and holding inventory while providing consumers with a convenient shopping experience.

Zigzag is also committed to helping sellers grow alongside the platform. It ran its Small and Medium-Sized Seller Growth Support Program in June, July and December, helping smaller shopping malls build a foundation for growth through incubation designed to boost sales and support sustained growth. It also launched its Rookie Brand Support Project last year, offering emerging brands reduced fees and promotional campaigns. Other initiatives include a daily settlement program and fee waivers and reductions for small sellers.

A Kakao Style representative said, “Zigzag has focused on connecting shopping malls and brands with users through its platform technology. It has achieved a meaningful milestone by becoming the first platform focused primarily on Dongdaemun fashion to surpass KRW 1 trillion in annual transaction volume. This year, we will expand into all areas of style, including beauty and home living, helping more users discover styles they love and sellers reach target customers and increase sales. By providing high-quality services to both sides, we will lead the style commerce industry.”