UMAG raises 5.1 billion won in investment

UMAG, a comprehensive music content company, announced on the 27th that it had raised KRW 5.1 billion from Intervest, Solaire Partners, We Ventures, Industrial Bank of Korea and ID Ventures.

Founded in 2017, UMAG is a creator of digital music channels. Its name reflects two meanings: “UMAG” sounds like “music” when read aloud and spells “GAMU,” meaning “song and dance,” when read backward. The company is growing as a digital-first music business built around its own music IP and brands. It monetizes a range of music and content through direct copyright management on YouTube and digital distribution. UMAG’s content has generated more than 5 billion cumulative views, and overseas audiences account for 70% of traffic to its music brand business, establishing the company as a global content provider. With this investment, UMAG plans to accelerate growth in its digital business and expand into offline sectors such as live performances and production, strengthening its music business value chain.

CEO Seol Hyun-jin said, “UMAG has respected viewers’ time, connected with fans around the world through music that brings people together, and grown its own channel brands. Building on this, we aim to become a global music label that discovers artists, produces high-quality music and delivers outstanding musical experiences for listeners and partners.”

Intervest Managing Director Kim Yoo-sik said, “We expect UMAG to seize opportunities in the digitalized music market quickly and become a high-growth company. Its business experience and network extend beyond music, and the team has a strong understanding of video and underlying IP. The company will stand out and grow by combining diverse content across online and offline channels.”

Solaire Partners Director Song Hyo-jung said, “We have been watching UMAG since its early days. It has grown by consistently generating revenue and excels at reading trends and responding to consumer needs. Alongside the growth of its own channels, it will become a game changer in the music industry.”