Giant Pinkfong Baby Shark balloon returns to Macy’s Thanksgiving Day Parade

Pinkfong said on the 24th that it was the only Korean character invited to participate in the Macy’s Thanksgiving Day Parade, the largest Thanksgiving event in the United States.

Now in its 97th year, the Macy’s Parade is a massive event featuring global stars each year. Following last year’s appearance, Pinkfong and Baby Shark marched about 4 kilometers through the heart of Manhattan, from Central Park to Herald Square, meeting New Yorkers and tourists. The parade is broadcast live by NBC and is one of the most-watched programs in the United States, making it an iconic American celebration.

At the parade, which began at 8:30 a.m. on the 23rd (local time), The Pinkfong Company drew enthusiastic cheers with a giant Pinkfong and Baby Shark character balloon standing 7.6 meters tall and a colorful parade float themed around the underwater Shark Family, measuring more than 5.4 meters. ENHYPEN, a HYBE Labels artist whose members lent their original voices to the animated film “Baby Shark’s Big Movie,” also took part. The seven members—Jungwon, Heeseung, Jay, Jake, Sunghoon, Sunoo and Ni-ki—greeted spectators with a dazzling performance set to “Keep Swimmin’ Through,” a song from the film’s soundtrack.

Other global stars at this year’s parade included popular actor Ashley Park, legendary rock band Chicago, Grammy-winning musician Jon Batiste and a cappella group Pentatonix. The massive parade contingent—comprising 8,000 volunteers, more than 700 performers and 12 marching bands—made its way through central New York, putting on an impressive spectacle.

“Baby Shark’s Big Movie,” produced in collaboration by The Pinkfong Company and ENHYPEN, is a new film following the TV series “Baby Shark’s Big Show!,” which topped ratings among children and preschoolers on its U.S. premiere and has proven popular in the U.K., Italy, Australia, Indonesia and elsewhere. The film will first be available in North America next month via Paramount+, a global streaming service. It will premiere on the 8th in the United States and Canada, followed by the U.K. and Australia on the 9th.

“Baby Shark’s Big Movie” has drawn considerable attention for its star-studded cast. In addition to its collaboration with ENHYPEN, the film is directed by Alan Foreman, an Emmy Award winner in the animation category, and features “Saturday Night Live” stars Ego Nwodim and Chloe Fineman, “Orange Is the New Black” actor Kimiko Glenn, “Harry Potter and the Sorcerer’s Stone” actor Luke Youngblood, and hip-hop star Cardi B. Plans for a domestic release will be announced at a later date.