Hanwha Life and LIFEPLUS sign three-year sponsorship deal with SF Giants

Hanwha Life and LIFEPLUS, the shared brand of Hanwha’s five financial affiliates—Hanwha Life, Hanwha General Insurance, Hanwha Investment & Securities, Hanwha Asset Management and Hanwha Savings Bank—announced on the 8th that LIFEPLUS had signed a sponsorship deal with Major League Baseball team the San Francisco Giants (SF Giants).* The three-year agreement runs from 2024 through 2026.

Hanwha Life and LIFEPLUS plan to raise global brand awareness and attract potential customers through marketing featuring Jung Hoo Lee, nicknamed the “Grandson of the Wind,” who joined the San Francisco Giants this year.

Planned initiatives include media advertising on major TV channels, video content production and promotions, and events on the LIFEPLUS Tribe app.

The companies will also use a VIP skybox to strengthen their local business. The deal is expected to help Hanwha financial affiliates’ overseas entities in San Francisco manage local clients and recruit top talent in the United States.

Hanwha Life said it hopes the deal will boost global awareness and favorability for the Hanwha financial affiliates and LIFEPLUS. As a partner, not merely a sponsor, it plans to provide steadfast support and encouragement to the team and players, while bringing fans enjoyment through sports and a richer life.