Samsung Electronics is spreading the “Bespoke AI” message around the world with creative ads, including outdoor campaigns at global landmarks and an animated collaboration video.
Samsung Electronics held a series of media events in Seoul, Paris and New York to unveil its 2024 Bespoke AI lineup and launched video ads online and offline.
In New York’s Times Square, Samsung ran an outdoor ad featuring a creative take on the AI Vision Inside feature of its Bespoke AI Family Hub refrigerator.
Samsung also posted Bespoke AI product videos filmed at the media event venues in Seoul, Paris and New York on its social channels, including YouTube, Instagram and TikTok. The Seoul video features work by a generative AI artist.
Samsung also plans to release a branded video in collaboration with Disney and Pixar’s animated film Inside Out 2, scheduled to open June 12, humorously showcasing the convenience of its Bespoke AI Combo washer-dryer.
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