Hapa Kristin celebrates LA flagship store with grand opening party

Fashion and beauty e-commerce company PPB Studios has wrapped up the grand opening of its Hapa Kristin LA flagship store with a successful “Grand Opening PINK PARTY.”

PPB Studios opened a flagship store for Hapa Kristin, known for its “Jang Won-young lenses,” in late February at 8022 Melrose Ave. on Melrose Avenue, one of LA’s premier shopping streets. The first standalone store in North America for a beauty contact lens brand, it reflects strong U.S. consumer demand and interest in colored contacts. Visits and social media buzz from local customers and influencers have helped grow its popularity.

Held on the 22nd of last month, the grand opening party was the first event at the LA store and was designed to introduce the brand to a wider audience. Anyone interested in Hapa Kristin and beauty contact lenses could attend, and around 200 guests—including local influencers and models—turned out, highlighting strong interest in K-beauty contact lenses. Guests were encouraged to wear pink, the brand’s signature color, and enjoyed expressing their individuality, much like with colored contacts.

The event featured performances by invited artists, a photo booth staffed by a professional photographer, a raffle, and other distinctive activities. Numerous local brands also provided sponsorships, adding to the festivities.

A range of promotions was offered to attendees. Guests who applied for an eye exam received a voucher for 50% off at a partner optometry store. The first 50 people among pre-invited influencers and models and general attendees received a merchandise bag containing new Hapa Kristin lenses, a mirror, and other items.

“This event once again confirmed the strong interest and demand among U.S. consumers for Hapa Kristin and Korean beauty contact lenses,” said Jang Jun-ho, CEO of PPB Studios. “We will continue creating opportunities for consumers to experience the brand in a variety of ways.” He added, “We will work to drive the growth of K-beauty contact lenses in global markets through PPB Studios’ distinctive branding and excellent products.”