ANUA holds its first U.S. in-person meetup in New York

ANUA, a global beauty brand operated by The Founders, held a meetup in New York City, the birthplace of beauty, bringing together K-beauty fans.

ANUA’s first in-person event in the United States was designed to strengthen its foothold in North America and create opportunities to engage more closely with customers.

The meetup took place on Lafayette Street in Manhattan, one of New York’s trendiest neighborhoods. Over three days, from the 25th to the 27th local time, it drew a large crowd of K-beauty fans and local influencers.

At the meetup, ANUA gave attendees the chance to try its bestsellers and new products. It also showcased branded merchandise available exclusively during the event, creating a special opportunity to connect with local fans.

ANUA said it was deeply meaningful to engage directly with local fans at its first in-person U.S. event. The brand added that it plans to build stronger connections with consumers around the world, share the appeal of K-beauty more widely, and strengthen its position in global markets.

As a leading K-beauty skincare brand, ANUA has ranked No. 1 in sales on platforms in major global markets, including South Korea, the United States, and Japan, just five years after launch, earning recognition as one of the most popular beauty brands overseas. In particular, during Amazon Prime Day last July, it recorded remarkable growth of 537% year over year and 934% from the previous week.