ANUA, the beauty brand operated by brand builder The Founders, is accelerating its global expansion by entering the online and physical stores of ULTA Beauty, North America’s largest beauty retailer.
ULTA Beauty is a leading U.S. beauty chain that attracts tens of millions of visitors each year and offers a powerful distribution network and significant market share. ANUA launched on ULTA Beauty’s online store this month and plans to complete its rollout across all approximately 1,500 physical stores by February.
This large-scale launch marks the first time a K-beauty brand has secured placement in all ULTA Beauty stores through a direct partnership, demonstrating its successful entry into the highly competitive U.S. brick-and-mortar market. The move reflects ULTA Beauty’s strong assessment of ANUA’s products and growth potential.
Key products include the Heartleaf and Rice skincare lines, which have built a following among local consumers and become steady sellers.
ANUA said it expects the ULTA Beauty launch to strengthen its global presence by expanding its reach among local consumers. The company added that it will continue building a broader physical retail network, drawing on its innovative products and customer experience, to accelerate its growth as the world’s No. 1 K-beauty brand.
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