Dongwon Group exhibits at Natural Products Expo West in Anaheim

Dongwon Group announced on the 6th that it took part in Natural Products Expo West 2025, held from the 4th to the 7th in Anaheim, California.

Now in its 44th year, Natural Products Expo West is the world’s largest food trade show focused on natural, organic and health-oriented products. More than 3,000 companies from North America, Europe, Asia and other regions take part, while over 60,000 people attend, making it an opportunity to explore the latest food trends from around the world.

Dongwon F&B and Dongwon Home Food each set up booths featuring products targeted for export, aiming to strengthen their competitiveness in global markets and build connections with international buyers and consumers.

Dongwon F&B showcased roasted seaweed, tea-based beverages and rice products as it pursued growth in global markets. Its flagship product was Yangban Gim, made from seaweed grown in Korea’s pristine waters. Yangban Gim, the country’s leading seasoned seaweed brand, is exported to more than 30 countries, including the United States, Japan and Thailand, amid rising global interest in Korean seaweed. Dongwon F&B is expanding its product range to include snacks such as crispy seaweed chips.

Boseong Green Tea, made with organic tea leaves from Boseong, South Jeolla Province, a renowned green tea-growing region, also drew strong interest from buyers around the world seeking healthy beverages.

Under the theme “Everything K-Sauce,” Dongwon Home Food presented a range of sauces under its VIVID KITCHEN brand. The display included kimchi salsa and kimchi chipotle mayonnaise, which incorporate fermented kimchi, as well as Korean cooking sauces such as gochujang and bulgogi sauces and low-calorie sauces that have sold more than 10 million units in Korea. The company also hosted a live cooking broadcast with a U.S.-based influencer featuring VIVID KITCHEN sauces.

VIVID KITCHEN sauces began shipping to the United States, Australia, Hong Kong, Vietnam and Singapore last year. In the United States, some products have ranked among the top sellers in the sauce category on Amazon. VIVID KITCHEN aims to generate 30 billion won in exports this year.

Dongwon F&B said it took part in the expo to understand international buyers’ needs for K-food and identify products that can be tailored to local markets around the world. It added that it plans to raise the share of overseas sales to 20% through continued investment in research and development and by securing local distribution networks.

Dongwon F&B is a comprehensive food company with a diverse portfolio that includes processed seafood, ready-to-eat meals, frozen and refrigerated foods, dairy products, health supplements and pet food. Dongwon Home Food is a B2B food company operating in seasonings, food service, food ingredients and meat distribution. It has recently accelerated its push into the B2C and global markets, led by its specialty sauce brand VIVID KITCHEN.