K-franchises explore U.S. expansion in New York

East Orion Inc. announced that it will host the “K-Franchise U.S. Market Entry Tour” from March 22 to 28, supporting Korean franchise companies seeking to enter the U.S. market. The program includes participation in the New York Restaurant Show and Coffee Fest New York, as well as a U.S. business briefing for K-franchises looking to recruit franchisees.

The tour will give Korean food service and franchise companies the chance to experience the latest U.S. market trends firsthand and build local business networks. The K-franchise U.S. business briefing will cover strategies for opening franchise locations in the United States, marketing know-how, and operational and legal procedures, with a focus on practical market-entry plans.

The program also includes one-on-one networking meetings with local franchise experts and investors, a New York food tour, and consultations with legal and tax professionals. These activities will provide participating companies with practical support to expand their brands and recruit franchisees in the U.S. market.

The event will take place in New York from March 22 to 28, 2025. The application deadline is March 18, 2025. Companies interested in participating can register by applying in advance.

An East Orion representative said, “We will provide every practical support to help Korean franchise companies establish themselves successfully in the U.S. market through this tour. We welcome the interest and participation of companies looking to enter the United States.”

To apply by email: eastorion@naver.com