Dongwon Group joins Anaheim natural products expo

Dongwon Group announced on the 3rd that it will participate in Natural Products Expo West (NPEW 2026), taking place from the 3rd to the 6th at the Anaheim Convention Center in California.

Now in its 45th year, Natural Products Expo West is the world’s largest food trade show focused on natural, organic and health-oriented products. More than 3,000 companies from over 130 countries across North America, Europe and Asia will take part, with more than 80,000 visitors expected, offering a broad view of global food trends.

Dongwon F&B and Dongwon Home Food will set up booths where visitors can sample export-focused products, including beverages and sauces, as they seek to connect with global buyers and consumers. Dongwon Group’s booth will be in Hall A, the main hall where global food companies are concentrated.

Dongwon F&B is targeting global markets with tea-based beverages and seaweed. Aiming to reach global buyers seeking healthy drinks, it will showcase Dongwon Boseong Matcha, made with organic tea leaves from Boseong, South Jeolla Province, a renowned green tea-growing region. It will also display Yangban Gim, made with seaweed grown in Korea’s clean waters. Yangban Gim, the country’s leading seasoned seaweed brand, is currently exported to more than 30 countries, including the United States, Japan and Thailand, and is expanding its product range to include snacks such as crispy seaweed.

Dongwon Home Food will present a range of VIVID KITCHEN sauces under the theme “Healthy and Delicious K-Sauces.” The lineup includes four Korean-style chicken sauces flavored with Korean fermented ingredients, award-winning Kimchi Salsa, sweet chili sauce that has become a popular item on Amazon, and low-calorie sauces that have sold more than 20 million units in Korea. The company also plans to promote its Zero Sugar Ade, which drew considerable interest at a recent Costco roadshow in Los Angeles, as well as bibimbap made with zero-sugar sauce. VIVID KITCHEN began selling on Amazon in the United States last year and recorded 600% growth over the following year.

Dongwon Group is also focusing on local marketing and strengthening its global network. It plans to work with U.S.-based influencers to promote K-food products such as Dongwon Boseong Matcha and VIVID KITCHEN sauces to global consumers, while expanding key distribution channels through active discussions with buyers.

Dongwon Group said it is participating in the expo to gauge global buyers’ demand for K-food and expand its international distribution network, particularly in North America. It added that it plans to increase the share of overseas sales through continued research and development and products tailored to local markets.