Onist enters Olive Young’s Pasadena store, expands North American retail reach

Onist Expands Its North American Brick-and-Mortar Retail Network

Onist Enters Olive Young’s Pasadena Store, Accelerating Its North American Retail Expansion

Onist, a clean inner beauty brand, is diversifying its U.S. retail network and stepping up its push into the North American brick-and-mortar market. The company said it has officially joined Olive Young’s Pasadena store, broadening its in-person reach among local consumers.

Committed to a strict “clean principle” that excludes artificial sweeteners and synthetic flavorings, Onist has introduced differentiated health supplements, including collagen and Shine Muscat and mango product lines. The brand recently demonstrated its distinctive product competitiveness by earning Two Safe certification, assuring safety for pregnant and nursing women, across its entire product range.

Building on its success at major Olive Young stores in Korea, Onist has entered the U.S. market to target the surging local wellness trend and the K-beauty boom. The brand established a strong position on Amazon after entering the global e-commerce platform in 2021. During Amazon’s “Big Spring Sale” last April, daily sales surged to more than four times (400%) the previous month’s average, showcasing its brand strength in North America.

Building a Global Presence Through Locally Tailored Marketing

With this brick-and-mortar launch, Onist plans to complete a hybrid distribution model spanning online and offline channels and expand its reach across North America by working with capable local partners.

“Our entry into Olive Young’s Pasadena store will be an important turning point, giving U.S. consumers the chance to experience our clean beauty products firsthand,” said Onist CEO Jaehyun Kim. “With products that never compromise on quality, we will continue striving to become a leading brand representing K-inner beauty in overseas markets.”