K Startup Valley Officially Launches New York Venture & Startup Institute (NYVSI), a Platform for U.S. Expansion
K Startup Valley Launches NYVSI, a Remote Support Platform for Entering the U.S. Market
The way Korean companies enter the U.S. market is changing. A “remote business” model—in which companies keep their headquarters in Korea while pursuing the U.S. market—is emerging as a new alternative to traditional direct-entry and long-term relocation approaches.
In response to this trend, global business platform K Startup Valley has officially launched New York Venture & Startup Institute (NYVSI), a platform offering comprehensive support for entering the U.S. market, and unveiled its official website, nyvsi.com.
NYVSI systematically supports Korean companies, brands, startups, and entrepreneurs throughout the U.S. expansion process, from establishing a U.S. entity and setting up payment infrastructure to developing market-entry strategies, connecting with local expert networks, and identifying buyers. Reflecting changes in U.S. immigration and visa policies, it has adopted “Operate from Korea, Grow in America” as its guiding principle.
Connecting Companies with Experts and Building Online Business Infrastructure
Going beyond basic company-formation services, NYVSI focuses on laying the groundwork for a strategic foothold in the U.S. market. To that end, it has established partnerships with U.S.-based certified public accountants (CPAs), attorneys, and specialized partner firms. Through these partnerships, it provides integrated operational support, including tailored tax and legal advice and payment system implementation.
It has also established an innovative global business model that enables companies to sell products and services to U.S. consumers and grow their brands while remaining based in Korea, by providing an advanced online business environment.
“The U.S. remains the world’s largest consumer and investment market, but Korean companies have faced significant barriers to entry due to company-formation procedures, a lack of local networks, and limited information. NYVSI has brought essential infrastructure and expert resources together on a single platform to create an efficient path into the market. We will expand the remote business ecosystem so companies can grow alongside their U.S. counterparts while remaining based in Korea.” — Thomas Park, newly appointed head of NYVSI
Global Crowdfunding Platform Network Goes Live
In conjunction with NYVSI’s launch, K Startup Valley has completed development of global crowdfunding platforms to support early-stage fundraising and marketing for companies entering the U.S. market and has begun preparing beta services. The platforms will operate separately based on target markets and industry needs.
| Platform | Primary users and features |
|---|---|
| Hallyufund.com | Offers reward-based crowdfunding to help Korean companies specializing in Hallyu content and projects—including K-pop, K-drama, K-food, K-beauty, and K-fashion—enter global markets |
| Ktown.fund | Supports community-based funding focused on Korean-owned small businesses in the U.S. and other global markets, such as restaurants, cafés, and retail businesses, including business acquisition and succession projects, as well as new brands from Korean companies entering the U.S. |
The two platforms will serve as strategic launchpads for Korean companies seeking to enter the U.S. market, offering opportunities to validate local market demand, promote brands, and build an initial core customer base (fandom).
Expanding into an Integrated Global Business Ecosystem
K Startup Valley plans to build a robust, integrated platform ecosystem by bringing together NYVSI, Hallyufund.com, and Ktown.fund to connect U.S. market-entry support, global crowdfunding, Hallyu-related businesses, and Korean-American business networks.
Industry observers expect this integrated platform model—which brings together company infrastructure, expert advisory services, and crowdfunding—as a differentiated competitive offering, given continued growth in Korean companies’ demand for U.S. market entry.
[Organization and Service Information]
- NYVSI official website: https://nyvsi.com
- General inquiries: eastorion@naver.com
- Partner platforms: Hallyufund.com / Ktown.fund (beta launch in preparation)
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